Tennis Sponsorships on the WTA Tour

Below is a table detailing the tennis sponsorships of top players on the WTA Tour such as Emma Raducanu, Iga Swiatek, and Coco Gauff.

Find out what brands sponsor your favorite WTA player’s apparel, shoes, and tennis racket.

Tennis Sponsorships on the WTA Tour

WTA Sponsors List 2023

The below list details the tennis sponsorship deals of the top players playing on the WTA Tour in 2023.

NameApparelShoesRacketOther Sponsors
Ajla TomljanovicOriginal PenguinK-SwissWilson
Alison RiskeK-SwissK-SwissWilson
Alison Van UytvanckFilaFilaHeadHubo, Signum Pro, AB Automotive, Wcup
Alize CornetLottoLottoBabolat
Anastasia PavlyuchenkovaLacosteWilson
Andrea PetkovicAdidasAdidasWilson
Anett KontaveitLacosteBabolatHotell Telegraaf, Tallink, Alexela
Angelique KerberAdidasAdidasYonexPorsche
Ann LiFilaFilaDunlop
Arantxa RusHydrogenNikeWilson
Aryna SabalenkaNikeNikeWilson
Ashleigh BartyFilaFilaHeadMarriott Bonvoy, Rado
Barbora KrejcikovaHeadHeadHead
Barbora StrycovaNikeWilson
Belinda BencicNikeNikeYonex
Bethanie Mattek-SandsLucky in LoveAdidasBabolat
Bianca AndreescuNikeNikeHead
Camila GiorgiAdidasYonex
Caroline GarciaAsicsAsicsYonex
Christina McHaleLacosteHeadHead
Clara TausonAdidasAdidasYonex
Coco GauffNew BalanceNew BalanceHeadBarilla
Coco VandewegheAsicsAsicsYonex
Danielle CollinsBabolatDynasty Financial Partners
Daria KasatkinaAdidasAdidasArtengo
Donna VekicNikeNikeYonex
Ekaterina AlexandrovaFilaFilaWilson
Elena RybakinaAdidasAdidasYonex
Elina SvitolinaNikeNikeWilson
Elise MertensLottoLottoBabolatIsdin, etixx, Luxilon, Ledreact, Versele-Laga
Emma RaducanuNikeNikeWilsonBritish Airways, Tiffany’s, Dior, Porsche, Evian
Eugenie BouchardNew BalanceNew BalanceYonex
Garbiñe MuguruzaAdidasAdidasBabolat
Heather WatsonNew BalanceNew BalanceBabolat
Iga SwiatekOnOnTechnifibrePZU
Irina-Camelia BeguFilaFilaBabolat
Jasmine PaoliniAsicsAsicsYonex
Jelena OstapenkoDK ONEWilson
Jennifer BradyAsicsAsicsBabolat
Jessica PegulaAdidasAdidasYonex
Jil TeichmannLacosteAsicsHead
Kaia KanepiWilson
Karolina PliskovaFilaFilaBabolat
Kirsten FlipkensMizunoMizunoBabolat
Kristina MladenovicAdidasAdidasWilson
Leylah FernandezLululemonAsicsBabolatTelcel, Birchbox
Madison KeysNikeNikeWilson
Maria SakkariAdidasAdidasWilson
Mayar SherifWilson
Naomi OsakaNikeNikeYonexNissan, Workday, Mastercard, Louis Vuitton, Levi’s, Nissan, Tag Heuer, Beats, Godaddy, Morinaga, Panasonic
Nicole GibbsNew BalanceNew BalanceWilson
Ons JabeurLottoLottoWilsonTunisie Telecom, Haval, Qatar Airways
Paula BadosaNikeNikeWilson
Petra KvitovaNikeNikeWilson
Petra MarticJ.LindebergAsicsWilson
Polona HercogNikeNikeWilson
Samantha StosurAsicsAsicsHead
Sara Sorribes TormoJomaJomaWilson
Serena WilliamsNikeNikeWilsonAudemars Piguet, Away, Beats, Berlei, Bumble, Gatorade, Gucci, Lincoln, Michelob ULTRA, Nintendo, Stuart Weitzmann, Ubrelvy
Shelby RogersFilaFilaWilson
Shuai PengAdidasAdidasPrince
Simona HalepNikeNikeWilson
Sloane StephensNikeNikeHead
Sofia KeninFP MovementBabolatMotorola
Sorana CirsteaNew BalanceNew BalanceWilson
Tamara ZidansekJomaJomaYonex
Venus WilliamsEleVenK-SwissWilson
Vera ZvonarevaBidi BaduPrince
Veronika KudermetovaEA7EA7Wilson
Victoria AzarenkaNikeNikeWilson

I do my best to keep the above list of racket, shoes, and tennis clothing sponsors updated for any changes but if you spot an error or mistake, please let me know.

WTA Tennis Players Sponsors by Brand

Artengo

  • Daria Kasatkina

Adidas

  • Andrea Petkovic
  • Angelique Kerber
  • Bethanie Mattek-Sands
  • Camila Giorgi
  • Clara Tauson
  • Daria Kasatkina
  • Elena Rybakina
  • Garbiñe Muguruza
  • Jessica Pegula
  • Kristina Mladenovic
  • Maria Sakkari
  • Shuai Peng

Asics

  • Caroline Garcia
  • Coco Vandeweghe
  • Jasmine Paolini
  • Jennifer Brady
  • Jil Teichmann
  • Leylah Fernandez
  • Petra Martic
  • Samantha Stosur

Babolat

  • Alize Cornet
  • Anett Kontaveit
  • Bethanie Mattek-Sands
  • Danielle Collins
  • Elise Mertens
  • Garbiñe Muguruza
  • Heather Watson
  • Irina-Camelia Begu
  • Jennifer Brady
  • Karolina Pliskova
  • Kirsten Flipkens
  • Leylah Fernandez
  • Sofia Kenin

Bidi Badu

  • Vera Zvonareva

DK One

  • Jelena Ostapenko

Dunlop

  • Ann Li

EA7

  • Veronika Kudermetova

EleVen

  • Venus Williams

Fila

  • Alison Van Uytvanck
  • Ann Li
  • Ashleigh Barty
  • Ekaterina Alexandrova
  • Irina-Camelia Begu
  • Karolina Pliskova
  • Shelby Rogers

FP Movement

  • Sofia Kenin

Head

  • Alison Van Uytvanck
  • Barbora Krejcikova
  • Bianca Andreescu
  • Christina McHale
  • Coco Gauff
  • Jil Teichmann
  • Samantha Stosur
  • Sloane Stephens

Hydrogen

  • Arantxa Rus
  • J.Lindeberg
  • Petra Martic

Joma

  • Sara Sorribes Tormo
  • Tamara Zidansek

K-Swiss

  • Alison Riske
  • Ajla Tomljanovic
  • Venus Williams

Lacoste

  • Anastasia Pavlyuchenkova
  • Anett Kontaveit
  • Christina McHale
  • Jil Teichmann

Lotto

  • Alize Cornet
  • Elise Mertens
  • Ons Jabeur

Lucky in Love

  • Bethanie Mattek-Sands

Lululemon

  • Leylah Fernandez

Mizuno

  • Kirsten Flipkens

New Balance

  • Coco Gauff
  • Eugenie Bouchard
  • Heather Watson
  • Nicole Gibbs
  • Sorana Cirstea

Nike

  • Aryna Sabalenka
  • Barbora Strycova
  • Belinda Bencic
  • Bianca Andreescu
  • Donna Vekic
  • Elina Svitolina
  • Emma Raducanu
  • Madison Keys
  • Naomi Osaka
  • Paula Badosa
  • Petra Kvitova
  • Polona Hercog
  • Serena Williams
  • Simona Halep
  • Sloane Stephens
  • Victoria Azarenka

ON

  • Iga Swiatek

Original Penguin

  • Ajla Tomljanovic

Prince

  • Shuai Peng
  • Vera Zvonareva

Tecnifibre

  • Iga Swiatek

Wilson

  • Ajla Tomljanovic
  • Alison Riske
  • Anastasia Pavlyuchenkova
  • Andrea Petkovic
  • Arantxa Rus
  • Aryna Sabalenka
  • Barbora Strycova
  • Ekaterina Alexandrova
  • Elina Svitolina
  • Emma Raducanu
  • Jelena Ostapenko
  • Kaia Kanepi
  • Kristina Mladenovic
  • Madison Keys
  • Maria Sakkari
  • Mayar Sherif
  • Nicole Gibbs
  • Ons Jabeur
  • Paula Badosa
  • Petra Kvitova
  • Petra Martic
  • Polona Hercog
  • Sara Sorribes Tormo
  • Serena Williams
  • Shelby Rogers
  • Simona Halep
  • Sorana Cirstea
  • Venus Williams
  • Veronika Kudermetova
  • Victoria Azarenka

Yonex

  • Angelique Kerber
  • Belinda Bencic
  • Camila Giorgi
  • Caroline Garcia
  • Clara Tauson
  • Coco Vandeweghe
  • Donna Vekic
  • Elena Rybakina
  • Eugenie Bouchard
  • Jasmine Paolini
  • Jessica Pegula
  • Naomi Osaka
  • Tamara Zidansek